SAFER ALTERNATIVE

Sunday, November 06, 2005

IS IT SAFE?

If the question "Is it safe?" makes you think of Larry Olivier drilling Dustin Hoffman's teeth...then like me, you've watched too many 70's films lately...

Perhaps the question "Is it safe?" is not the first thing that springs to mind whenever you are out shopping for your food, your 'personal' goods, and household cleaning materials?
But I'd venture to suggest that "IT SHOULD BE"...

In the coming days and weeks, I'll be aiming to justify this claim, and hoping that you'll keep an eye on this blog for those things we really do think are a 'SAFER ALTERNATIVE'...meanwhile, a thought...

It is now clear that whatever you may choose to do to/with yourself today...from the obvious 'destructive practices' like smoking and drinking...through the 'apparently' innocuous (not to say necessary or at least socially responsible!) activities of 'washing your body' or 'brushing your teeth'...and on to the day-to-day survival requirements of 'eating & drinking'...ALL carry with them inherent risks, due in large part to the kind of world we have created (and continue to create) for ourselves.

Not only do all the activities of life carry risks to yourself...but it is becoming increasingly evident that what you do today may directly affect your descendants. Maybe it will be your own children, or perhaps their kids...or even the generations that are born well after you have gone who will 'carry-the-can' for the way YOU treat YOUR body, TODAY!

In a world full of bad news it is far too easy to 'switch off' and FAIL to make personally responsible and informed choices. It is however time that we all took stock of just what we are doing to ourselves. It is now becoming apparent that the lifestyle choices WE make as individuals may have a much more far-reaching effect than previously thought.

Today, in an environment increasingly saturated with un-natural, man-made chemicals...in everything from the textiles our homes are made of, to the clothes we wear, the soap we wash with, the deodorants we use...and even the water we drink...we have set a TOXIC-TIME-BOMB ticking.

What is REALLY DISTURBING though, is that this time-bomb may not explode until our genes have been passed on for generations...but it will nevetheless explode in the form of genetic mutations, leading to in-bred ill-health resulting in - allergies (asthma, exczema, etc.), cancers, and pre-dispostions to many other life-crippling and life-shortening diseases.

If this seems far-fetched...then please realize that for some this 'bomb' has already been detonated...

In the Western world (US & UK for example) the 'chances' of every individual suffering from one or another form of cancer sometime in their lives is now 1-in-3!! How many of you have not have a family member, a friend or an acquaintance who has not suffered, or is not currently suffering from cancer? Levels of diabetes, MS, ME, depression, heart-disease...and a variety of as yet 'unclassified' health problems are already enormous and increasing daily.

In some parts of the world the risk of cancer is now 50%... understand...this is a 50/50 chance that at some time in your life you will suffer from cancer!!!

In the developed world, other than 'accidents'...cancer is now the NUMBER ONE KILLER of children...SO, surely it is appropriate that:

Rather than switch off, tune out, turn a blind eye, or refuse to accept that this issue is a reality...take time now to consider the implications...and make an active choice to seeks a 'safer alternative'...we aim to be here to help! In the coming months we hope to add our small voice to the growing clamour for healthier, better, more natural and safer alternative products that we NEED now to try to 'defuse the toxic-time-bomb' that may already be ticking inside any of us.

It is here that we will try to add any thoughts, ideas, advice and suggestions about the products we discover that might help us all to live healthier, happier, safer lives. We don't pretend that making responsible and informed decisions will always be easy...it can be more troublesome, it can certainly 'cost' more (but what's another few cents or pence...when compared with the health of our children and our children's children?)...

As the wise man once said 'even the longest journey starts with one small step'...and with the more small steps YOU take, the easier it becomes to make better choices, live a healthier life, and to make your own small contribution to making the world a safer place by caring for your own (and more importantly perhaps) your family's future health.

Who knows?...Maybe some of you will also decide to spread the word...especially, if you keep an occasional eye on this 'blog and see just what this can mean for you and your family!

Back soon,